Our
Partners

For those looking for a boost of energy during the Big Game Weekend, CELSIUS Essential Energy will be on hand! CELSIUS is a better-for-you, premium alternative to traditional energy drinks. Made with 7 Essential vitamins and zero sugar, CELSIUS has the perfect balance of flavor and energy. As the official energy drink of Sports Illustrated the Party for the third year in a row, CELSIUS will be integrated across the entire event for all guests to enjoy. 

Stay connected during the Big Game Weekend – Verizon has you covered as the exclusive wireless and cellular partner of SI The Party. With brand activations featuring content capture zones and convenient charging stations, Verizon is bringing the ultimate connectivity experience to the event. Verizon customers can also score exclusive tickets through the Access portal on the Verizon app, making it easier than ever to join the celebration. As a key partner of the NFL, Verizon will have a major presence throughout the weekend, ensuring fans don’t miss a moment.

It isn’t an SI Party unless Pepsi is there. As the Official Soda of SI The Party, Pepsi will have a custom bar featuring an array of tasty cocktails and mocktails inspired by the brand’s most popular flavors. Featuring its delicious Pepsi Zero Sugar, indulgent Pepsi Wild Cherry –of course original Pepsi - and more, guests can stay refreshed with their favorite cola all night long.

Anheuser-Busch – America’s leading brewer and manufacturer – is

showing up for consumers all throughout Big Game Weekend with signature brands, like NÜTRL Vodka Seltzer, a light and refreshing spirits-based seltzer, as they mingle with some of the biggest stars in sports and entertainment.

The official brand of the United States Polo Association (USPA) and supporter of female and male athletes around the world, is partnering with Sports Illustrated the Party to not only outfit all event staff members in co-branded, premium apparel, but also to create a U.S. Polo Assn. activation pop up on the star-studded red carpet. Don’t forget to check out the U.S. Polo Assn. roaming photo booth to receive your exclusive branded event cap.

The exclusive tea provider of SI The Party. Attendees can sip and savor premium iced teas at every VIP table. Don’t miss the chance to visit the Saint James activation footprint, complete with sampling opportunities and a photo moment that’s both Instagram worthy and refreshing. Plus, Saint James Iced Tea is running a national sweepstakes for two tickets to SI The Party, bringing fans into the heart of the action.the exclusive tea provider of SI The Party. Attendees can sip and savor premium iced teas at every VIP table. Don’t miss the chance to visit the Saint James activation footprint, complete with sampling opportunities and a photo moment that’s both Instagram worthy and refreshing. Plus, Saint James Iced Tea is running a national sweepstakes for two tickets to SI The Party, bringing fans into the heart of the action.