our partners

As the presenting sponsor, DraftKings will anchor the experience with the DraftKings Lounge, offering guests an elevated space inside the heart of the party, complete with bespoke hospitality, premium viewing and custom moments that bring the DraftKings brand to life throughout the night.

As the Official Vehicle of SI The Party, Lexus will not only present the event’s VIP area, but showcase the Lexus LX during Big Game LX weekend. Through a premium VIP lounge experience and custom built photo moment that blends luxury, performance and design as guests transition from the cars to the carpet to the main room, the Lexus LX will be the perfect complement to the weekend’s most VIP-driven celebration. 

Endurance is shifting SI The Party into high gear with an immersive race-day experience. Guests can stop by to test drive the Endurance racing simulator, then refuel at the Endurance Garage with premium cocktails. With Endurance, your car repairs are covered. Endurance helps drivers enjoy the ride with confidence wherever the road leads.

Coming Soon!

As an official partner of SI the Party, Anheuser-Busch and its signature brands, including NÜTRL Vodka Seltzer and Cutwater, will be featured prominently in front of the biggest stars in sports and entertainment. Throughout the event guests will have the opportunity to enjoy refreshing NÜTRL Vodka Seltzers & Cutwater canned cocktails alongside refreshing Anheuser-Busch beers and “cheers'' to Big Game Weekend. 

Stay connected during SI The Party. Verizon has you covered as the exclusive wireless and cellular partner of SI the Party. Verizon customers can score exclusive tickets to the event through Verizon Access on the My Verizon app and enjoy expedited entry via a dedicated fast lane - making it easier than ever to join the celebration.

For football fans looking for a pop of protein over Big Game Weekend, Wonderful Pistachios will serve as the Official Snack Nut of SI The Party. With six grams of protein per serving, Wonderful Pistachios are The Don’t Hold Back Snack providing a snacking experience that’s tasty and healthy with more than 15 flavorful varieties to choose from. Guests at SI The Party will enjoy an interactive photo booth, lots of delicious Wonderful Pistachios, branded swag, and even get to party with their new mascot: Pete Stachio!

Shaquille O'Neal is bringing his Shaq-A-Licious XL Gummies - created in partnership with The Hershey Company - to SI The Party with an interactive truck experience. Fans can sample the popular gummies featuring Shaq's larger-than-life face and enjoy an over-the-top activation space between sets.

As an official partner, Pop-Tarts Protein will fuel the party with can’t-miss moments — on the red carpet, in the VIP lounge, and on stage. Joined by an NFL legend, the brand will bring high-energy entertainment, surprise appearances, and unforgettable photo ops that keep fans buzzing all night long

Belvedere Vodka is proud to announce its partnership at Sports Illustrated The Party! As the official vodka partner, Belvedere will be at the heart of the most electrifying celebrations, offering attendees an elevated experience with our exquisite, naturally smooth vodka. Get ready to toast to an unforgettable Big Game Weekend 2026 with Belvedere.

The arrival at SI the Party will set the tone for the night with partner Velocity Black. Velocity Black will power an experience on the official event red carpet, welcoming top-tier VIPs and celebrities with a high-impact photo moment designed to feel as elevated as the weekend itself.

Coming Soon!

Nine West will create a stylish, fashion-forward footprint that highlights signature footwear and accessories for the ultimate Big Game Weekend look - with a twist. At the “Catwalk Cocktail” bar, guests will be able to pick up a delightful custom cocktail and check out Nine West’s newest products.

Thomasville will define the premium chill zones, building out a design-led lounge and photo moment where guests can reset, charge their phones, and capture the night in comfort and style.

Coming Soon!

For those looking for a boost of energy during the Big Game Weekend, CELSIUS will be on hand! CELSIUS is a better-for-you, premium alternative to traditional energy drinks. Made with Vitamins B and C and zero sugar, CELSIUS has the perfect balance of flavor and energy. As the official energy drink of Sports Illustrated the Party for the fourth year in a row, CELSIUS will be integrated across the entire event for all guests to enjoy.

Top Cup is a premium drinkware brand dedicated to enhancing every beverage experience with style, durability, and sustainability.  Top Cup is proudly designed, sourced, and made in the USA. Designed for tailgates, watch parties, stadium events, and everyday use, each cup is reusable, dishwasher-safe, and built to last. Top Cups combines fandom with functionality, offering a premium drinking experience that can be enjoyed throughout the year. Committed to quality, convenience, and eco-conscious living, Top Cups is redefining how fans celebrate and remember experiences - one sip at a time.