Our
Partners

For those looking for a boost of energy during the Big Game Weekend, CELSIUS Essential Energy will be on hand! CELSIUS is a better-for-you, premium alternative to traditional energy drinks. Made with 7 Essential vitamins and zero sugar, CELSIUS has the perfect balance of flavor and energy. As the official energy drink of Sports Illustrated the Party for the third year in a row, CELSIUS will be integrated across the entire event for all guests to enjoy. 

Stay connected during the Big Game Weekend – Verizon has you covered as the exclusive wireless and cellular partner of SI The Party. With brand activations featuring content capture zones and convenient charging stations, Verizon is bringing the ultimate connectivity experience to the event. Verizon customers can also score exclusive tickets through the Access portal on the Verizon app, making it easier than ever to join the celebration. As a key partner of the NFL, Verizon will have a major presence throughout the weekend, ensuring fans don’t miss a moment.

It isn’t an SI Party unless Pepsi is there. As the Official Soda of SI The Party, Pepsi will have a custom bar featuring an array of tasty cocktails and mocktails inspired by the brand’s most popular flavors. Featuring its delicious Pepsi Zero Sugar, indulgent Pepsi Wild Cherry –of course original Pepsi - and more, guests can stay refreshed with their favorite cola all night long.

Anheuser-Busch – America’s leading brewer and manufacturer – is

showing up for consumers all throughout Big Game Weekend with signature brands, like NÜTRL Vodka Seltzer, a light and refreshing spirits-based seltzer, as they mingle with some of the biggest stars in sports and entertainment.

The official brand of the United States Polo Association (USPA) and supporter of female and male athletes around the world, is partnering with Sports Illustrated the Party to not only outfit all event staff members in co-branded, premium apparel, but also to create a U.S. Polo Assn. activation pop up on the star-studded red carpet. Don’t forget to check out the U.S. Polo Assn. roaming photo booth to receive your exclusive branded event cap.

The exclusive tea provider of SI The Party. Attendees can sip and savor premium iced teas at every VIP table. Don’t miss the chance to visit the Saint James activation footprint, complete with sampling opportunities and a photo moment that’s both Instagram worthy and refreshing. Plus, Saint James Iced Tea is running a national sweepstakes for two tickets to SI The Party, bringing fans into the heart of the action.the exclusive tea provider of SI The Party. Attendees can sip and savor premium iced teas at every VIP table. Don’t miss the chance to visit the Saint James activation footprint, complete with sampling opportunities and a photo moment that’s both Instagram worthy and refreshing. Plus, Saint James Iced Tea is running a national sweepstakes for two tickets to SI The Party, bringing fans into the heart of the action.

Celebrities and VIPs alike will walk the red carpet and be able to pose in front of Element's signature televisions - the perfect backdrop for VIPs to shine bright!

Carvana is bringing the ultimate car-buying experience to SI: The Party with an exclusive activation that will leave fans buzzing. The automotive innovator will showcase a special Carvana vehicle on-site AND a custom-branded Carvana basketball court. The court will set the stage for an unforgettable competition, as fans step up to see if they have what it takes to shoot free throws. Whether you're looking to score big on the court or in the car-buying game, Carvana’s interactive presence is sure to deliver excitement.

Thomasville is excited to take part in Sports Illustrated the Party with the perfect gaming experience. Guests will be able to put their gaming skills to the test while enjoying Thomasville furniture.

Pop by STORZ & BICKEL's Volcano Bar at SI The Party to experience our iconic vaporizers! Don't miss your chance to explore top-tier vapor quality and innovation first-hand.

It’s game time with Nine West! Join us at SI the Party and take your shot at our leopard-printed football toss for a chance to win exclusive Nine West prizes. Whether you’re here for the fun, the fashion, or the fierce competition, we’ve got something for everyone! 

Gear up for the Big Game Weekend with Rockport, where comfort meets style. Our shoes blend athletic engineering with dress shoe design, ensuring all-day comfort for those on the move. Visit the Rockport activation to explore our latest seasonal styles and enter for a chance to win exclusive discounts on your next pair. Stay comfortable and stylish throughout the festivities with Rockport!

Getting to and from a Big Game in-style is always easier in a Jeep. And now it’s electric! At this year’s SI The Party, don’t miss the all-new Jeep Wagoneer S, the brand’s first all-electric SUV. Come see what new electric freedom looks and feels like and post a photo of your adventure at our photo moment. Jeep. There’s Only One.

Gran Coramino Tequila is proud to be the official tequila sponsor of SI The Party, bringing a premium taste experience to this one-of-a-kind event. Guests will enjoy exclusive, custom cocktails crafted with Gran Coramino's exceptionally smooth tequila, expertly blended by an 11th-generation tequila maker with over 250 years of tequila-making expertise. Gran Coramino will have  a dedicated bar offering signature drinks that fuse together the spirit and energy of Sports Illustrated’s iconic celebration with unforgettable entertainment.

For the first time, Ted Baker joins SI The Party leading up to the Big Game. Stop on by and take a look at styles from the new collection and enjoy a glass of bubbly from our hedge wall. You may even go home with a surprise gift! Make sure to have your photo moment and share on social media! 

True Religion is turning up the heat at SI The Party with an unmissable photo op and a football toss game that puts your skills to the test. Big plays mean big prizes—so pull up, show out, and Own Your True in a moment made for the spotlight.