Numerous sponsorship categories are still available for SI The Party Big Game Weekend 2024! Reach out to discuss opportunities with our partnership teams to create a custom activation for your brand alongside Sports Illustrated!

Brand partners have the ability to work in tandem with Sports Illustrated The Party to activate on the most impactful weekend for sports and entertainment of the year. With possibilities ranging from experiential activations on-site, custom content + social amplification, VIP hospitality hosting, and much more. Work with Medium Rare to craft your brand’s strategy on how to come to life on Big Game Weekend!