Captain Morgan is proud to present SI The Party 2023 and spice up The Big Game Weekend like never before with the event’s official cocktail, custom experiences, and delectable Diageo spirits. With the official cocktail of SI The Party, guests will have the ability to not only enjoy Captain Morgan’s signature Original Spiced Rum at bar and cocktail activations, but also the exclusive opportunity to try the brand’s all new Vita Coco Spiked with Captain Morgan Rum canned cocktail. Beyond the delicious cocktails, SI The Party will host all 32 NFL Fan of the Year nominees – some of the largest superfans across the country. The 2022 NFL Fan of the Year Contest presented by Captain Morgan celebrates and recognizes fans who go above and beyond to spice up gameday through their love of football. Throughout the entirety of SI The Party, the 32 NFL Fan of the Year nominees will be treated like the true MVPs they are with the ultimate, VIP experience – from an onstage toast with football legend, Victor Cruz, to a custom lounge, Captain Morgan will further celebrate the extraordinary fans who bring an original spice to what it means to be a fan.

For those looking for a boost of Essential Energy during SI The Party 2023, CELSIUS’ premium, better-for-you energy drink will be on-hand. As the official energy drink of SI The Party 2023, CELSIUS will be integrated across the entire event for all guests to enjoy. CELSIUS will produce a sleek and modern lounge featuring high top tables and custom round bars for fans to enjoy a heightened experience during the event. During SI The Party, attendees will have the opportunity to sample CELSIUS’ most popular flavors and soak in the greatest views. 

As the Official Beer & Official Hard Seltzer Partner of SI the Party, Anheuser-Busch and its signature  Bud Light Seltzer and  Stella Artois brands will be featured in front of the biggest stars in sports + entertainment alongside an epic onstage “Cheers” moment for all SI the Party guests. So, whether you’re a fan of beer or seltzer, Anheuser-Busch has you covered to cheers to the best of times!

Electrolit, the official hydration drink of SI The Party 2023, will provide attendees with an immersive experience, while showcasing their delicious product. Thanks to Electrolit, SI The Party guests, athletes, and sports fans alike will be kept instantly hydrated all weekend long.

An upscale activation at Sports Illustrated the Party, The Nine West Lounge will become a fully immersive Nine West takeover and showcase their premium products to some of the most high-end and VIP consumers Super Bowl Weekend has to offer. The Nine West Lounge will feature a photo moment, and plants and floral features to create a truly spectacular mood and setting.

Wing is the world’s first on-demand drone delivery service direct to homes and businesses. Available on three continents, Wing works with local businesses and major global partners to deliver food, goods, medicine, and parcels via drone. As the official drone partner of Shaq’s Fun House, Wing will offer guests the opportunity to learn more about their delivery service at their dedicated activation space throughout the night.

A viral attraction at Sports Illustrated the Party, Bebe will present an immersive Bebe Sunglass Wall + Photo Moment and expose their premium products to some of the most high-end and VIP consumers the weekend has to offer. Given the premium audience of SI The Party, this will truly become a must see attraction on one of the most important weekends of the year for fashion and entertainment!

As one of the most viral attractions of Sports Illustrated the Party, Thomasville will present a fully immersive Thomasville Living Room + Photo Moment and showcase their premium products to some of the most high-end and VIP consumers the weekend has to offer.

As an official partner of Sports Illustrated The Party, JCPenny will activate in a special way during the night. JCPenny will showcase SI, Shaq/XLG, Forever21, Frye & Co, and more within their space!

As the exclusive sparkling soft drink of Sports Illustrated The Party, Coca Cola will be present at all bars in GA and VIP for guests to choose from! Coca Cola will provide guests a wide range of beverage options to enjoy throughout the evening. In addition to soft drinks, Smart Water will be available for all event attendees.

In addition to Coca Cola soft drinks, Smart Water will be available for all event attendees.

NYLON will be bringing its signature NYLON House to this year’s SI The Party 2023, providing a unique viewpoint on fashion, music and culture, while giving attendees a once-in-a lifetime experience during the big game weekend in Phoenix. Inclusive of over-the-top photo moments, premium activations, and the best views in the house, NYLON House will be a can’t miss moment. 

The marquee attraction of SI The Party will be the oversized and branded FansMall ferris wheel – the ultimate viral moment from SI The Party with full Phoenix views! Taking center stage at the event, this attraction will draw the eyes of all VIP attendees including some of the biggest A-Listers across sports, music, and entertainment. 

OnePlus will provide fans an immersive experience while simultaneously highlighting their wide range of products. OnePlus will showcase its phones, earbuds, and phone cases to event guests throughout the evening. some of the biggest A-Listers across sports, music, and entertainment. 

Arizona IV Medics is a mobile IV therapy provider serving the Phoenix and Tucson areas. Arizona IV hires the best RNs all over Phoenix including nurses with emergency room or SWAT experience, certified emergency nurses, flight nurses, nurse paramedics and critical care nurses. As an official partner of Shaq’s Fun House, SI The Party, Gronk Beach, and Guy’s Flavortown Tailgate, Arizona IV will be present backstage for all artists as well as in the GA space for all event attendees.

This year The Party will be held at Talking Stick Resort, Arizona’s leading gaming resort. A one stop haven for travelers seeking the perfect mix of fun, relaxation, play, dining, and endless entertainment. The AAA four diamond resort is in the heart of Scottsdale where guests are submerged in the beauty of the Sonoran Desert, yet minutes away from downtown.  Guests can retreat to one of the resort’s 496-rooms full of luxurious amenities, soak up the Arizona sun at one of the resort’s luxurious pools or dining in one of its six uniquely themed restaurants including its most prized dining experience is Orange Sky, located on the 15th floor – a fine-dining restaurant, offering one of the most expansive sunset views available anywhere in The Valley.