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Coming out of the success of 2023’s event, Captain Morgan is proud to return as the presenter of SI The Party 2024. Spicing up the Las Vegas scene, Captain Morgan will not only curate the official cocktail of the event but host an on-site experience for guests to enjoy, feature Diageo spirits across all bars and menus, and curate special onstage moments with Captain Morgan talent partners. Together with SI the Party, Captain Morgan will host all 32 NFL Fan of the Year nominees – our country’s biggest NFL superfans from each of the 32 NFL teams. The 2023 NFL Fan of the Year Contest presented by Captain Morgan celebrates and recognizes extraordinary fans who spice up the game through their love of football.

For those looking for a boost of energy during the Big Game Weekend, CELSIUS Essential Energy will be on hand! CELSIUS is a better-for-you, premium alternative to traditional energy. Made with 7 Essential vitamins and zero sugar, CELSIUS has the perfect balance of flavor and energy. As the official energy drink of Sports Illustrated the Party for the second year in a row, CELSIUS will be integrated across the entire event for all guests to enjoy. CELSIUS will also produce an all-new “What’s Your Vibe?” Lounge, featuring a variety of CELSIUS flavors for you to stay energized on Saturday night of Big Game Weekend.

As an official partner of SI the Party, Anheuser-Busch and its signature brands, including NÜTRL, will be featured prominently in front of the biggest stars in sports and entertainment. A brand synonymous with good times, guests will enjoy refreshing NÜTRL vodka canned cocktails and Anheuser-Busch beers and “cheers” to Big Game Weekend.

Vince Camuto is stepping into the Sports Illustrated the Party scene with its signature styles and an all-new activation. Thanks to the famed fashion brand, SI the Party guests will have the opportunity to walk on over to a custom-built photo moment, interact with the brand’s best selling footwear and apparel, and capture the perfect photo op.

U.S. Polo Assn., the official brand of the United States Polo Association (USPA) and supporter of female and male athletes around the world, is partnering with Sports Illustrated the Party to not only outfit all event staff members in co-branded, premium merchandise, but to create a U.S. Polo Assn. activation highlighting their signature apparel. As a global, sport-inspired apparel, footwear and accessory brand that contributes to the development and empowerment of polo players and other athletes, U.S. Polo Assn. is proud to show up during the biggest weekend in sports, fashion, and entertainment.

A returning partner of SI the Party, Nine West is thrilled to present a curated selection of its latest collection during an immersive fashion experience at XS Nightclub. Renowned for its trend forward design and vibrant essence, Nine West aims to empower women with fashion that stands out. Joining forces with SI the Party, attendees will have the exclusive opportunity to strike a pose and capture their own memorable moments during the Big Game Weekend, embodying the essence of Nine West’s distinctive style.

Thomasville Furniture, the brand responsible for creating beautiful spaces that suit every lifestyle, is creating just that onsite at SI The Party presented by Captain Morgan. Implementing a dreamy space amongst the crowd, Thomasville will invite partygoers to take a seat on the brand’s famed furniture, recharge, and capture the ultimate Big Game Weekend photo memento.

Safety Shot is no ordinary drink; it’s the revolution in recovery that will revive your nightlife experience and transform your mornings. Our patented formula accelerates the detoxification process leaving you feeling better faster. Compared to traditional products that leave you waiting for hours, Safety Shot works within minutes.